Target 2

These Target spots were tricky. Anatomy and the style of the products and making them look good and appealing are paramount. AD agencies go through painstaking brainstorming and marketing data before they are ready for the storyboard artist to come aboard. These are usually union jobs and go through a good deal of changes to get to the final storyboard. It’s always a challenge, but I love it when I’m sitting watching TV and one of my spots comes on. “Hey, I did that!”  You will notice a big difference between these 2 TARGET storyboards. One is a “shooting” storyboard (rough pencil) and the Target and Toms spot is a “Presentation” storyboard for agency presentation to the client. (Slick color and finished line)