Lexus

This Lexus spot was rattling around in my head for a few years before I got around to creating it. The relationship to a child’s pinwheel and a wind farm prop appealed to me. I blocked out all the shots in my head and then paid a visit to a nearby Lexus dealership. The sales guy was very helpful and even posed in a couple of stills for me. I directed this spot and storyboarded it. The storyboard is color and then I wrote the copy for the spot. “Drives like a dream.” Being a writer, director, artist and an actor helps me know what to show, say and how to depict what happens in a spot. Never let it be said that you have to focus on only one thing in your career.