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The Cure For Brand Blindness
The guy says, “Michael, we’d really like you to redesign our logo.” To which I respond, “Fantastic, what’s the name of your firewood company?” He says, “Waterlogs.”
The guy says, “Michael, we’d really like you to redesign our logo.” To which I respond, “Fantastic, what’s the name of your firewood company?” He says, “Waterlogs.”